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Social-Media Marketing for Restaurants: 10 Tips

Just signing up for Facebook, Twitter and YouTube isn’t enough to gain traction with guests. Here’s what to do next.

Allison Perlik, Senior Editor — Restaurants and Institutions, 6/5/2009 11:03:00 AM

Participation in social media demands more active planning than simply signing up for an account and then posting the details of today’s lunch specials or next month’s wine dinner. As with any branding initiative, it’s best to start with a thorough understanding of the strategy’s opportunities and potential pitfalls. To that end, R&I rounded up a team of experts to offer operators the following user’s guide to social media.

See the full user guide.. read more