Archive for the ‘Twitter’ Category
Proof Social Media Works
April 11th, 2010 
Posted in Business, Facebook, Grocery Store, Headline, Non Profit, Personal, Tools, Twitter 
No Comments »Why Should You Use Twitter For Internet Marketing
February 23rd, 2010 Twitter is the new buzz in marketing. Forget about all the old strategies. Just by getting a Twitter account and putting it to work you can obtain great results, sell more and invest less time.
What makes Twitter so cool when it comes to marketing? It’s an exponential tool. Imagine that you have 100 followers. You keep in touch with them and form a personal bond. Now imagine that you’ve just launched a product. You tweet and all your followers get to see it. Guess what will they do? They will re-tweet. Without you moving one finger 100 people becomes 1000 or even 10 000. And let’s presume that they see each other tweeting about your product. Suddenly it becomes contagious. It seems cool to re-tweet your product. So 1000 people become 100 000 and you have a real hit. Yes, this is what Twitter can do, yet no other strategy will – with minimum investment (time investment and resources investment) you can achieve the most incredible results due to this simple exponential process.
So the question which arises is how can you get to have 100 followers fond of yo – so fond of you that they will actually re-tweet your work? It’s easy! You need to give some to receive some. You need to follow to be followed. It’s just like in the real world. Nobody likes to just listen. They want to talk as well and be listened to. Watch their activity, follow them and they will do the same. It’s common sense.
You should only be careful with one thing. Follow people who are interested in your niche. Don’t start following people interested in basketball when you are selling golf training DVDs. Find the people in your niche. Follow them and show them that you have similar interests. It’s easier to bond this way and you go directly to the target.
Never spam! I mean never! Whatever you do don’t become to pushy. Don’t tweet everyday about your product. Every time you do it, do it because you have something new to say. So give out promotions, change something, do something interesting. Don’t spam your followers or you will annoy them. You can mask all the excessive marketing in cool and interesting promotions and discounts or maybe even contests.
Finally, in order to be followed you need to follow first. Act interested in what people have to say or offer. Talk to them, follow them and then expect to be followed as well. You can’ expect to receive something if you are not giving first especially when it comes to total strangers. Use Twitter as a marketing tool but don’t forget to remain human in the process!
About the Author
Paul has been writing articles for nearly one year. Come visit his latest website where you can find more information about professional dog clippers or dog hair clippers.
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How To Connect With Your Customers Via Social Media
February 23rd, 2010 The development of new online destinations for information sharing and interactive communication by and between family and friends as well as professional associates is consistently cited as the driving force behind Web 2.0. Termed “Social Media”, the trend has created abundant opportunities to distribute high quality health and disease education content, while creating community and entirely new opportunities for collaboration between your business and it’s customers. The Social Media Mogul blog is dedicated to sharing those ideas with you.
One of the web’s most recognized information sources, Wikipedia, defines “Social media marketing” as a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include, Facebook, Twitter, LinkedIn, Flickr and YouTube as well as many independent subject matter blogs. In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees).
MOST ACTIVE SOCIAL NETWORKS
FACEBOOK – As the largest and most successful social networking media site in operation today. Facebook has 300 Million users worldwide and continues to grow and add new members at an impressive rate. Members interact with one another by providing updates to their personalized pages which may include photos, videos, links to other sites, or “microblog” type status updates that let’s friends and colleagues know what you are up to.
TWITTER – Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.
YOU-TUBE – YouTube is a video sharing website on which users can upload and share videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, UMG and other organizations offer some of their material via the site, as part of the YouTube partnership program. Alexa ranks You-Tube as the fourth most visited site on the web.
However, to capitalize on this emerging trend, your business needs to develop a comprehensive Social Media Marketing strategy. By developing and implementing a carefully planned social media strategy, you can take advantage of current media trends, to accomplish multiple objectives including broadening the reach of your brand and providing an interactive platform for communication with and between your business and your customers. My friend David Hindie has created a super easy to use, step by step video course for using Facebook to market your business, titled, “Social Media Marketing”. I refer to it often and would highly recommend it.
As with all things web, things change rapidly and having and maintaining active Social Media Marketing strategy takes work and cooperative effort from multiple areas of the your organization including management, operations, and communications. Through minimal effort you can yield extraordinary results and form an effective plan for increasing site traffic and brand awareness for your business
Development of the your business’s Social Media strategy is suggested as the first step in defining an online media plan to boost your online marketing efforts. While social networking sites offer access to millions of targeted individuals, it should be viewed as a tool for driving traffic to corporate owned sites such as .ORG and .COM where similar features could be incorporated and where you can guide the visitor experience in a way that creates a deeper more meaningful engagement between your business and the customers.
About the Author
About the Author: Hector V. Herrera is a recognized marketing strategist and award winning producer of film, television and web based marketing projects. He is co-creator of Real Savvy Moms, a long running PBS Television series. He has worked hands on with many of the world’s top consumer brands such as Coca-Cola, Nestle, Schering Plough and More. He is a brand visionary and a driving force behind the Guerilla Media Mogul and Social Media Mogul, both online business information brands.
For more information visit… Social Media Mogul and Guerllia Media Mogul
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Google Buzz
February 15th, 2010 Google Buzz
By Osa Collins
It really did come as a surprise to me. I don’t know about you but when I launched my Gmail the other day, I saw the question: “Want to try Buzz?” OK. It might not have been in those exact same words but really something in that line. It gave me an option to launch my Gmail with Buzz or without it.
Of course, being a tech-voracious human being, I promptly agreed to try it out. So here I am writing about my short experience and observation and questions…what more, even the opinions of others who have gone on before me.
Google rocks! No doubt. When it took the world by storm in revolutionizing search on the internet, people could not understand how they got by without it. Now the word “Google” is both a verb and a noun. After that they have launched series of ground breaking apps including the famous Google maps, Google desktop, Gmail and several others too numerous and unknown or both to mention.
This latest foray into the world of social network in the name of Buzz is not even novel for Google haven tried the waters before in Orkut, and one they abandoned in some years ago, Jaiku. However, this latest effort is new being that they came up with what I think is a brilliant idea which is to tie their version of Facebook into their Gmail. If adopted by all their gmail subscribers, it will give them a head start of 150 million users.
But is that possible? With the present state of things in the social network market, people have become so used to Facebook and are unlikely to become “unused” to it (heck, Facebook keeps working at their own!). I understand why Google would want a share of the social buzz but can they really catch on? Advertisers go where the crowd is and as people spend more time on these sites, these money bags will eventually drift there. But does that threaten Google’s money machine? Will they loose any momentum by sticking with the modus operandi instead of diving into this already cluttered area?
These and other unmentioned but equally strong questions remain to be answered. And I think only time will tell if Google is making a good deal with this latest move.
Osa Collins is a 27 year old technology watcher and commentator. He shares some of his thoughts on different new innovations on http://technewspace.blogspot.com.
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