Do not get me wrong, I still value great content but the value is extremely low and is only going to go lower.

Many people are forgetting some basic economics, “Supply and Demand”. With more and more people looking at producing “CONTENT” through video, blog post and pod cast we have to realize what is happening. More content is being produced than what is demanded. Supply goes up, demand(value) goes down!

So should you keep producing content?

This is a decision that needs to be based on the strategy of you and your business. You hear others such as Gary Vaynerchuk who scream you can produce some income based off of blogging (producing content) about your passion. Do not get me wrong it can happen but lets be honest if you do not ultimately have a product or service the content is not going to bring you income (granted some income will be made off of advertising. I have done it and have made a fair amount from my site www.socialmediadj.com).

I still believe you should produce content around your business and what you care about but you have to make it part of your strategy if trying to produce income. Just remember the content is not the “Value” you bring to your community. Your services or products you provide is what is important.

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